We Provide Leadership

Connecting the Region's Cannabis Community


The Northern California Cannabis Alliance is a convener and coalition-builder for our industry’s most critical issues.  We are your voice for creating the regulatory change your business needs to thrive. 

We work with businesses, community leaders and elected officials to create a sustainable and prosperous cannabis industry. We are winning the fight to lower taxes, create fair regulations, and increased transparency. 

We are a nonprofit membership organization dedicated to serving the needs and interest of our members and our community. We are businesses and business owners committed to growing our economy and strengthening our community by creating a prosperous and sustainable cannabis business environment.  

Mission and Vision

The Northern California Cannabis Alliance (NorCal-CA is a business advocacy organization that helps our members thrive in an equitable and inclusive regional economy.


We are the region’s premier cannabis commerce organization harnessing the collective strength of California’s original and most authentic cannabis operators to drive economic prosperity and sustainability in an ethically and socially responsible manner.

Create a world-class cannabis industry through fair and equitable economic environment where all business have the opportunity to succeed and contribute positively to our community.


  • Never Compromise on Ethics
  • Fairness and Transparency
  • Enhance Public Safety
  • Support Youth Prevention and Education
  • Respect for Everyone
  • A healthy business climate is essential for sustained economic growth
  • A responsible local government is necessary for a healthy business climate