The Northern California Cannabis Alliance is a dynamic network of cannabis businesses professionals organized to create a sustainable economic environment for the cannabis industry in an ethical and socially responsible manner.  


As a synergistic center of our community we seek to inspire and empower business, and shape the future of cannabis policy in Northern California. NorCal-CA brings business and community leaders together to create jobs and positively impact the community and its citizens.


NorCal-CA is a business membership organization dedicated to providing leadership, advocacy, and education in service to the cannabis pioneers who have made Northern California their home for over 50 years.  


The Northern California Cannabis Alliance (NorCal-CA  is the region’s premier cannabis commerce organization harnessing the collective strength of California’s original and most authentic cannabis operators to drive economic prosperity and sustainability in an ethically and socially responsible manner. 

NorCal-CA serves and promotes Norther California’s world-class cannabis industry by creating a fair and equitable economic environment where all business have the opportunity to succeed and contribute positively to our community. We are a convener and coalition-builder for our industry’s most critical issues. 



  • Never Compromise on Ethics
  • Fairness and Transparency
  • Enhance Public Safety
  • Support Youth Prevention and Education
  • Respect for Everyone
  • A healthy business climate is essential for sustained economic growth
  • A responsible local government is necessary for a healthy business climate